Archive for October, 2011

Authenticity

Posted: October 30, 2011 in Green Industry, Landscaping, Marketing


To be authentic does not mean to be original.  I suppose the argument could be made that if we are acting with 100% authenticity, and we are all unique individuals, then it could mean original.  But remember this, in America, if you are 1 in a million, then there are 300 people just like you.

In New Jersey alone, it is estimated that there are over 4000 (some say as much as double that) landscape companies.  That’s over 190 per county, and more than 7 per town!  How on earth is a landscape business, or other related green business like garden centers, nurseries, irrigation companies, and tree experts supposed to stand out from the pack?

The answer is simple, there are LOTS of ways.

I started this blog with the idea of sharing my ideas, thoughts, conversations, findings, and questions with anyone interested in listening.  Mostly this is a marketing blog, with a focus on how creative and effective marketing can help small green industry businesses.  Other small businesses may find it useful.  I like calling it a marketing blog, because it leaves room for wiggle room into a lot of topics: branding, customer service, social media, design, business practice, and so on.

So your challenge is to be authentic, be yourself. The more that comes through in your business, the more you will succeed.  MY challenge is to be authentic in everything I write in this blog, so that the information is useful, relevant, and sincere.  And, as with your business, it wouldn’t hurt to have a little fun along the way as well.