Archive for April, 2012

The other day I was sharing my Pinterest account with a friend and trying to explain my facination.  The challenge of explaining a purely visual medium with only words didn’t work, so I went online and explained.  She noticed a pin board I have called Garden Tour 2014.  I explained that the board links to photos of a blog I wrote about garden design, and how Pinterest actually works well to drive traffic to that blog.

She asked the next logical question any good business owner would ask “So how can I use Pinterest to grow my nursery?”

If I was selling plants right now, this is what I would do…

1. Set up a blog on my website.  Develop a schedule for updating it, and make it very visual with only brief but keyword rich text.

2. Set up a Pinterest account and create a board called My Nurseryor something like that.  You might consider several other boards for personal interest or other plant pictures so you can develop a broader following (and have some fun too!)

3. With every blog post include a photo or two, then pin that photo to your nursery’s pin board.  When people click on the photo they will be brought to your website.

4. Make sure my blog is integrated into my website so once people get there they are no more two clicks away from the most important info, which might include special offers, ordering information, directions, contact, etc.

5. Set up a Facebook page and add blog posts there as well.  Also your pins will be included in your timeline on Facebook as well.

These are good ways of keeping three platforms current without recreating content.