Archive for the ‘Facebook’ Category

The other day I was sharing my Pinterest account with a friend and trying to explain my facination.  The challenge of explaining a purely visual medium with only words didn’t work, so I went online and explained.  She noticed a pin board I have called Garden Tour 2014.  I explained that the board links to photos of a blog I wrote about garden design, and how Pinterest actually works well to drive traffic to that blog.

She asked the next logical question any good business owner would ask “So how can I use Pinterest to grow my nursery?”

If I was selling plants right now, this is what I would do…

1. Set up a blog on my website.  Develop a schedule for updating it, and make it very visual with only brief but keyword rich text.

2. Set up a Pinterest account and create a board called My Nurseryor something like that.  You might consider several other boards for personal interest or other plant pictures so you can develop a broader following (and have some fun too!)

3. With every blog post include a photo or two, then pin that photo to your nursery’s pin board.  When people click on the photo they will be brought to your website.

4. Make sure my blog is integrated into my website so once people get there they are no more two clicks away from the most important info, which might include special offers, ordering information, directions, contact, etc.

5. Set up a Facebook page and add blog posts there as well.  Also your pins will be included in your timeline on Facebook as well.

These are good ways of keeping three platforms current without recreating content.

My First Poll

Posted: March 25, 2012 in Facebook, Pinterest, Social Media, Twitter

First poll.  It’s simple.  Please answer.  Thanks!

Thumbs UpIn a last minute change of schedule I find myself presenting on Social Media Success less than a week from now.  The focus this NJNLA meeting, the audience for which is mostly landscape professionals, is a primer for the business owner that keeps getting told he needs to ‘do social media’ but doesn’t have the time or understanding.

Here are the five points I think are important to anyone starting out in social media for their business.

1: It doesn’t matter if you don’t get it

One of the things I hear most is “I don’t get it.”  Facebook and twitter is not just about seeing what your niece had for lunch or how many row crops your sister planted in Farmville.  If you don’t like it or don’t understand it, that’s fine.  But here is the question you should be asking: Do my customers get?  Are they using it?

2: New marketing tools don’t negate old marketing rules

I often get the impression from people that starting in social media marketing is a binary decision: keep doing what I am doing, or start doing social media.  You need to do both.  Social media channels give you new insight into clients and prospects you never had before, but marketing this way is still about gaining trust and building relationships, same as it has always been.  Which brings me to number three…

3: What is the number one point businesses get wrong when starting in socail media?

They forget the most important word: Social.  These new tools are about having conversations, listening, having some fun, and building relationships.  Setting up a Twitter account, only to post “Click Here to see great photos of my last job”, is too much yelling, not enough talking.  Ask questions, read what others have to say, and learn what it is your clients want.

4: Facebook is not for everyone

I include this because Facebook is the point where most beginners begin.  Mostly because there kids or spouse or friends are on it, so that is where the pressure comes from.  Facebook can be great for a small landscape business, but there are lots of social media channels, and it is good to know your options.

5: It’s harder than you think, but don’t worry, there is an app for that…

Like any component of your marketing plan, social media needs a plan, and that plan needs to be executed on.  Facebook, Twitter, LinkedIn, WordPress and Youtube are all free to join, but the investment comes in the time.  There are tools available that will help you schedule in advance and save you time, like Tweetdeck and Hoot Suite.

Anyone can get started in social media, but knowing some of the in’s and out’s will mean the difference between a fruitful marketing campaign and just getting frustrated and going to play Farmville.