Archive for the ‘Pinterest’ Category

The other day I was sharing my Pinterest account with a friend and trying to explain my facination.  The challenge of explaining a purely visual medium with only words didn’t work, so I went online and explained.  She noticed a pin board I have called Garden Tour 2014.  I explained that the board links to photos of a blog I wrote about garden design, and how Pinterest actually works well to drive traffic to that blog.

She asked the next logical question any good business owner would ask “So how can I use Pinterest to grow my nursery?”

If I was selling plants right now, this is what I would do…

1. Set up a blog on my website.  Develop a schedule for updating it, and make it very visual with only brief but keyword rich text.

2. Set up a Pinterest account and create a board called My Nurseryor something like that.  You might consider several other boards for personal interest or other plant pictures so you can develop a broader following (and have some fun too!)

3. With every blog post include a photo or two, then pin that photo to your nursery’s pin board.  When people click on the photo they will be brought to your website.

4. Make sure my blog is integrated into my website so once people get there they are no more two clicks away from the most important info, which might include special offers, ordering information, directions, contact, etc.

5. Set up a Facebook page and add blog posts there as well.  Also your pins will be included in your timeline on Facebook as well.

These are good ways of keeping three platforms current without recreating content.

My First Poll

Posted: March 25, 2012 in Facebook, Pinterest, Social Media, Twitter

First poll.  It’s simple.  Please answer.  Thanks!

In light of my posts earlier this week, I thought this would be of interest.  See the article below from PC World explaining how Pinterest just changed their terms of service.

Pinterest Responds to Concerns, Changes Terms of Service | PCWorld.

This is designed to do a few things, including manage potential copyright infringement, but something I found interesting is they are ‘paving the way’ for private boards.  This would make Pinterest available to use like a personal diary or even vision board.  Something to look for in the future.

Web Wednesdays

Posted: March 21, 2012 in Design, Marketing, Pinterest, Social Media

Pinterest Logo

One thing is certain, there is SO MUCH CONTENT out on the web one does not even know where to start.  I am constantly following blogs I don’t have time to read and still adding new ones that I find interesting.  So, here is where I am going to help you filter through it all.  Wednesdays I will highlight something I think is the ‘best of the web’, and Thursdays will be the ‘Best of the Rest’, or a link list for some of the great content I find out there.

So this week, this first Wednesday of Web Wednesday’s, I am taking a cop out.  I am going to highlight Pinterest.

I know, I know, you didn’t need to read my blog to hear about Pinterest.  Clearly I am not breaking ground here.  Consider this more of a confession… Hi, my name is Dominick, and I am officially addicted to Pinterest.

I use Facebook and find it a useful tool for both personal and business communication, but I don’t think I ever got hooked.  I came closer with Twitter because it provided for a little more random interaction.  But with Pinterest I find it not only useful, but fun, motivational, and random enough to be exciting.

And for savvy retailers, graphic designers, landscapers, and other visual professionals, an incredible marketing tool.

The other social and search networks work primarily on a text interface that also supports graphics.  Even for all the photos on face book, your status updates are all about your words.  I am blogging, so I appreciate words, but there is something about the overwhelmingly visual nature of Pinterest that can be very influential.  Someones pin board can not just share some info, but tell a story.  It like Facebook + Google images + StumbleUpon all in one.

So how could you use Pinterest for business?  Let’s say you are a tattoo artist.  You could start a Pin Board that includes you favorite ink from around the web, talk about what you do and why you like it, and reference how it compliments your own style.  You could also have a Pin Board for your own work that shares the link to your own web gallery so people who search Pinterest for Tattoos will find your work, and have a path to get back to you if they want it.  The ease that this could happen might be the best feature of Pinterest for businesses.  Much like Twitter, the beauty is in the simplicity.  Pining images, searching the site, liking, and commenting is very easy.

If you are not already signed up, do it.  Now.  Go.  Thank me later.